Scope that holds
Every job starts with a written scope: what's in, what's out and what "done" looks like. We write our assumptions down before any code, so when the creative shifts, everyone can see what moved.
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Software studio · United Kingdom
Lens X 0.500
Lens Y 0.500
The wiring behind your activation. Experiential and marketing agencies bring us in to build the software, AI experiences and campaign platforms their ideas run on.
Your idea gets the queue. We keep it moving.
In short: what we do
We build the technology behind experiential and marketing campaigns: interactive activation software and the sensor hardware that drives it, AI-powered event experiences, campaign platforms and the integrations that tie them together. Agencies bring us in when the idea is ambitious, the date is fixed and the experience has to work first time, in front of a crowd.
The studio runs on habits from six years of enterprise engineering at IBM: a written scope, modular builds that absorb late creative and a documented handover. One senior lead takes you from first call to go-live, with specialists added when the brief needs them.






Two launches with no second chances, and everything that went into them.
01 19,200+
prize draws across 48 bars in one summer
02 24 hrs
from creative approval to live deployment
03 2,500+
personalised demo tapes across 28 festival dates
What the crowd gets its hands on, and everything behind it that keeps it running.
Audience-facing experiences for events, pop-ups and campaign moments that run smoothly on real devices and real venue networks.
Sensors, controllers and screens with the software that runs them, tested end to end and shipped ready to fit into your fabricator's housing, so non-technical crews can run them anywhere.
The back office your activation needs. Admin panels, content workflows and live dashboards let the on-site team change prizes, swap content or pull data mid-event.
We plug your experience into the CRM, email, payment and data tools your client already uses, and leave the data clean enough to report on.
Enterprise-grade engineering adapted for fast-moving creative delivery, so launches are rehearsed, monitored and recoverable.
Fixed scope project quote
Scope, timeline and budget agreed up front for a set list of deliverables.
Retainer partnership
Reserved weekly capacity for ongoing delivery, support and iteration.
Time banks
Prepaid hours you draw down as briefs come in. Built for seasonal peaks.
Hourly support
Flexible ad hoc engagement for smaller requests and rapid turnaround tasks.
Every job starts with a written scope: what's in, what's out and what "done" looks like. We write our assumptions down before any code, so when the creative shifts, everyone can see what moved.
You deal with one senior engineer throughout. No account managers relaying messages, no juniors making architecture calls. The person who understands your brief is the person responsible for delivering it.
We build modularly so functional components are completed and tested independently of final assets. When copy and visual approvals are late, they slot in without re-engineering. Go-live dates don't move.
Briefs change, and we plan for it. New scope gets priced and confirmed in writing before we start on it, so the budget and timeline in front of you are always current.
Before anything goes live it clears a checklist: performance, every target device, load and what we do if something fails. By the time doors open, we've already watched it work.
Projects are shipped with a tech stack summary, deployment documentation, and maintenance notes. If your team needs to take it on, they can, without the need for a briefing call.
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Ask about our stack, our process or the projects above. Answers stream to a CRT we built for exactly this.
We're the technical partner experiential and marketing agencies call when an idea needs software, hardware or AI to work in front of a crowd. We build interactive brand activations, AI event experiences, campaign platforms and admin tools, plus the integrations and backend systems that connect them.
Experiential and marketing agencies that need a dependable technical partner for campaign and event builds. Recent agency partners include Quantum, Mimo Labs and Headline Athens, on activations for brands such as Cosmote, Heineken, Kopparberg, Royal Canin and Grant Thornton.
We are UK-based and work with agencies across the UK and Europe, both remotely and on site for live activations.
Yes. We build the core functionality against a test interface, so late copy and visuals slot in without re-engineering. For Cosmote at Marathon Athens, the activation was live within 24 hours of final creative approval, with no reduction in scope.
Ben, our founder, from scoping to go-live. He spent six years engineering at IBM and brings in specialists when a brief needs them. No account managers relaying messages and no juniors making architecture calls.
Every engagement starts with a written scope covering what's included, what's excluded and what done looks like. We work as fixed-scope project quotes, retainer partnerships, prepaid time banks, or hourly support for smaller requests. Change requests are quoted and confirmed in writing before work starts.
Every project ships with a tech stack summary, deployment documentation and maintenance notes, so your team can take it on without a briefing call. Ongoing support is available through a retainer, time bank or hourly support.
Book a call or email ben@brunyeestudio.com with your brief, timeline and any creative you have. We'll come back with questions and a written scope.